About us

13 Model Management is first international modeling agency coming to Pakistan, dedicated to discovering, nurturing, and propelling diverse talent onto the global stage. Founded by CEO Champ Imi, a trailblazing international model with over 15 years of experience in the fashion industry, our agency bridges the gap between local potential and worldwide opportunities. Originally based in London, we have strategically relocated to Pakistan to empower emerging faces from the region while maintaining our international standards and networks.

Our Founder: Champ Imi

Champ Imi, also known as Muhammad Ali Subhani, is a renowned British-Pakistani model, actor, and entrepreneur whose career has spanned high-fashion runways, major campaigns, and influential collaborations. Scouted at the age of 15, he signed with a top London agency at 17 and quickly rose to prominence, representing brown and mixed-heritage talent in an industry often lacking diversity. Over his illustrious career, Champ has garnered over 11 international awards for his work as a male model and has walked for and collaborated with world-leading brands, including Calvin Klein, Tom Ford, Balmain, Naushad Imdad, Amir Adnan, and Shehla Chatoor, among others.

Raised in Lahore and later establishing himself in the UK, Champ has been recruited by prestigious agencies in Milan, Paris, Berlin, and London. He is also a brand ambassador for Models of Diversity, advocating for inclusivity. His unique looks, athletic build, and professional ethos have made him a standout figure, featured in campaigns across Europe and beyond. As a retired high-fashion model turned entrepreneur, Champ brings unparalleled insight to 13 Model Management, drawing from his experiences in London Fashion Week, Bridal Couture Week, and global shoots.

Our Mission

At 13 Model Management, we are committed to scouting new faces and building successful careers for models from Pakistan and internationally. By combining Champ's extensive industry knowledge with our London-rooted expertise, we provide comprehensive representation, including portfolio development, bookings, and career guidance. As the pioneering international agency in Pakistan, we aim to elevate local talent to compete on the world stage, fostering diversity, professionalism, and innovation in modeling.

Join us in redefining the future of fashion. For inquiries, contact info@13model.com.